Kovai Chezhiyan was born on 29 December 1931 in Kangeyam. His parents Sellamuthu Gounder. (father), Pappamal (mother). His wife Kamalam Chezhiyan and children Sembian Sivakumar, Kabilan, Madhavi VenkateshVasuki Vaseekaran. He was also the vice-chairman of the Tamil Nadu State planning commission when MGR was the Chief minister. He had produced films with famous stars including MGR, Sivaji Ganesan,NTR, Jayalalitha, Vijaykanth, Rajesh khanna, Mammooty etc. Chezhiyan, originally from Tamil Nadu, has also produced Telugu and Hindi films also and was the first president of Tamil Film producers council. He was earlier the Hon Secretary of the South Indian Film Chamber of Commerce. He was basically into politics and closely associated with Periyar, Anna, Kalaignar and MGR. He was the District Secretary of the DMK, and leader of the Dravidian movement in the Kongu region. He was later introduced to Tamil films as a producer by his good friend Kavignar Kannadasan, who initially produced films with Kannadasan as partner and later individually from the movie "Sumaithangi" directed by Sridhar.